Sometimes people ask my wife and I how we're going to make money with Fast-5. When we say we probably won't, it raises some eyebrows. Why bother? Partly because money is what caused the problem in the first place.
Many people are overweight simply because food marketing and advertising has been pervasive and successful. "Breakfast is the most important meal of the day" has become nutritional dogma without a shred of solid science behind it. "Jump start your metabolism by eating" has become common even though it makes as much sense as trying to drain your car's gasoline (petrol) tank by adding fuel to it. Follow the money, and you'll see most of the cause of the obesity epidemic. "Eat healthy" is okay with the food producers as long as you eat, eat, eat and keep the money flowing. The fitness centers, weight-loss centers and pharmaceutical companies have no objection.
Where do we go from here? We're building this organization into one that organizes and commissions unbiased research centered on real-world outcomes, then translates that research into good, trustworthy information for better choices and better health for the average person. If you've seen a benefit from Fast-5, you're seeing the result of the kind of research we'd like to do more of.